GITTIN' OFF ZERO
The Starting Point of One's Goals, Aspirations & Dreams.
OUR CORE MISSION
"REDIRECTING A TRILLION PLUS DOLLARS BACK TO THE COMMUNITY."
Born from street wisdom and forged into a worldwide upward-bound movement. GOZ gives you the principles, mindsets, and tactics to pull yourself up by your bootstraps — mentally, spiritually, physically, intellectually, financially, politically, and socially.
RAYMOND TATUM
Founder & Author of Gittin' Off Zero
Disabled Veteran • Purple Heart Recipient
Lean On Me, I'll be your hero, hold on tight, we're GITTIN' OFF ZERO! Up Up And Away!
RAYMOND TATUM
Founder & Visionary Leader
Street Wisdom & Global Inspiration
Born from an African-American expression, now a worldwide movement.
THE POWER OF STARTING WHERE YOU ARE
Founded by Raymond Tatum — a Disabled Veteran and Purple Heart recipient — "Gittin' Off Zero" is far more than a brand name; it is a transformative global movement.
In the African-American community, "Gittin' Off Zero" means pulling oneself up by the bootstraps. It is the crucial starting point of your goals, aspirations, and dreams — mental, spiritual, physical, intellectual, financial, political, and social.
It demands an Upward Bound mindset rooted in honest self-examination, self-evaluation, and self-appraisal. It embraces the feeling of change, knowing that true change leads to more prosperous horizons.
Breaking cycles of limitation and building sustainable pathways.
Redirecting community dollars to empower the hood & Black businesses.
THE 7 PRINCIPLES OF GITTIN' OFF ZERO
Adopt these 7 foundational pillars to transform your personal condition and become an upstanding, fortified leader in your community.
INTELLECTUAL
Continuous Learning & Mastery
Expand knowledge through reading, critical thinking, and structured self-education to unlock higher awareness.
MENTAL
Fortitude & Unshakable Clarity
Build mental toughness, emotional control, and internal peace to navigate adversity without wavering.
PHYSICAL
Health, Vitality & Longevity
Treat the body as a temple — exercise, proper nutrition, and physical discipline keep you battle-ready.
SPIRITUAL
Higher Purpose & Realization
Realize your place in the universe, anchored in divine values, perseverance, and unwavering faith.
FINANCIAL
Wealth Building & $1 Trillion+ Vision
Create economic independence, support Black businesses, and recirculate wealth back into the hood.
POLITICAL
Civic Duty & Community Standards
Vote or die trying. Engage directly in political processes, policy awareness, and community advocacy.
SOCIAL
Unity, Brotherhood & Family Glue
Build social harmony, uplift youth, foster strong family units, and stand as a reliable hero for others.
THE GUIDE TO GITTIN' OFF ZERO
The starting point of one's goals, aspirations, and dreams. Master the tactics required to improve and maintain your position in the universe.
THE GOZ DIGEST
Available in Paperback & Kindle formats. Designed for individuals seeking an unyielding framework for personal appraisal and economic sovereignty.
TABLE OF CONTENTS
When We Were Kings
Reclaiming historical excellence, African heritage, and royal identity before historical disruption.
The Curse of Integration
Family Is the Glue
Return to the Motherland
Get Your Mind Right
Black Boardrooms
A Call to Duty
Vote or Die Trying
Standards
Conclusion
WHAT OTHERS SAY ABOUT GOZ
Watch founder Ray Tatum and community leaders speak at festivals, monuments, and rallies across the nation.
Redirecting Money & Empowering The Hood
Ray Tatum on building sustainable community wealth and supporting Black businesses.
GOZ At The Washington Monument 2024
National awareness and rally for community empowerment and military veteran honor.
Captain Gittin' Off Zero
Leveling up, turning pain into power, mental health strength, and rising above obstacles.
Sankofa & The Starting Point of One's Goals
Looking back to move forward with purpose and discipline.
GITTIN' OFF ZERO MERCHANDISE
Discover quality apparel, hats, and products rooted in community inspiration and upward-bound pride. Tap any item to view it in the store.
Best SellerGOZ Signature T-Shirt
Inspiring Lives • Official Gittin' Off Zero logo tee
Buy Now • $21.64
Lifelong LearningGOZ Stars & Stripes T-Shirt
Upward bound movement tee with American & Pan-African flag theme
Buy Now • $19.76
Personal GrowthGOZ Signature Trucker Cap
Classic high-profile trucker cap with embroidered GOZ emblem
Buy Now • $16.50
Positive ChangeGOZ Stars & Stripes Trucker Cap
Red, white & blue Meshback cap with GOZ mission statement
Buy Now • $19.32
Social HarmonyGOZ Stars & Stripes Bucket Hat
All-day sun protection with embroidered GOZ emblem
Buy Now • $24.73
Community EmpowermentGOZ Women's Workout Shorts
High-waisted compression athletic shorts with GOZ Fitness badge
Buy Now • $42.74FREQUENTLY ASKED QUESTIONS
Everything you need to know about Gittin' Off Zero, the 7 principles, and joining the movement.
THE MOVEMENT IN ACTION
Moments from rallies, community gatherings, veterans honor events, and Black Wall Street initiatives.
CONTACT US & JOIN THE MOVEMENT
Be part of the upward-bound movement. Connect with Gittin' Off Zero, support Black-owned businesses, and help redirect a trillion-plus dollars back to the community.
Direction, Destination & Purpose
Explore 30+ Partnered Businesses
Butter Beans & Cornbread Business Association directory & network.